Dealer Website Program: Tailored for Dealers, Powered for Growth.

Dealer Website Program

Now available from Bobcat Direct.

Your website is a 24/7 sales workhorse — the anchor of all your marketing efforts. The Bobcat Direct Dealer Website Program gives your dealership a professionally designed, co-op-eligible website built to convert visitors into customers. We handle the heavy lifting so you can focus on selling.

Why Your Website Matters

Your website is a 24/7 sales workhorse — the anchor of all your marketing efforts.

Always-On Sales Tool — No complaints, no days off, working for you around the clock

Anchor of All Marketing — Low-cost, high ROI channel that ties all campaigns together

Visibility & Local Search — Be found first when customers search for equipment in your area

Builds Credibility & Trust — A professional digital presence that earns customer confidence

Data & Insights — Track performance and make smarter sales decisions

Why Choose Bobcat Direct?

Co-op eligible, designed specifically for Bobcat dealerships to maximize your digital presence.

Co-op Eligible — Maximize your Bobcat co-op dollars

24-Hour Response Time — Typically same day; most changes in 24–48 hours

One Point of Contact — Single account manager for marketing + website

Flexible Payment Options — Lump sum or monthly subscription

Automatic Bobcat Updates — New models, promotions and literature synced automatically

Seamless Campaign Integration — Website ties directly into your digital marketing

Best-In-Class Service — Quarterly check-ins and continuous program updates

Easy to Update — Built on WordPress; you or Bobcat Direct can make changes

Key Features & Benefits

Optimized for Digital Success — Mobile-ready, conversion-focused design crafted to delight users and rank with search engines

Global-to-Local Content — Pre-built product and content library with equipment specs, photos, videos and literature

Customizable Design Library — Component-based design lets you create a unique site without over-complication

Seamless Bobcat Brand Integration — Automatic updates for new models, promotions, product literature and more

Dedicated Support & Training — 24-hour response, quarterly check-ins and ongoing program updates from one contact

Enhanced Performance — Built-in SEO, UX optimizations and analytics dashboard on Preferred package

Pricing — Preferred Package

One-Time Payment:

$15,500 total | $3,875 after co-op

Monthly Subscription:

$675/month total | $168.75/mo after co-op

Then $43.75/month maintenance after co-op

Includes:

Full Website with 20+ pages (Homepage, Inventory, OEM Overviews, Service, Financing, Parts, Promotions, About Us, Contact, and more)
Advanced SEO, Optimized Content & Mobile Design
Monthly Analytics Dashboard
Flexible CTAs and Conversion Tracking
Forms with custom lead routing options
À la Carte Add-On Customization Options